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StartApp's Campaign Planner- Inventory Breakdown

The campaign planner allows you to understand the full picture of StartApp's worldwide traffic. On the campaign planner you'll be able to see each Geo's Traffic level, Average and Min CPC rates, Top app category, carrier breakdown and much more.

 

Choose a country

Choose any country off the globe! You can hover with your mouse over the globe and click the country, or search the specific country in our side bar. The default countries in the list are our top ten Geos.

 

Once you've chosen the relevant country, the globe will zoom into your choice and show you a quick view for the selected country:

If you want to know more- just click "See more" botton.

 

Breakdown the Traffic

Now its really starting to get interesting!

The Main Bar tells you what is the country's traffic level.

Traffic level-  each country impression level is on a scale of 1-10. One is the highest level (imp range) and 10 the lowest (imp range). If you'll hoover above the tool tip ("i") you'll be able to see what is the range for the specific country.

Avg CPC- indicated the current highest competitive bid. Keep in mind that the competition is changing in according to our dynamic traffic and according to the campaign's targeting. You are still able to receive traffic by setting a bid lower then the average. While you create the campaign you can see the suggested bid which is more relevant to your targeting and to the current traffic competition.

Min CPC-  A fixed CPC rate for the selected country. Please note that while you'll create your campaigns, the Min CPC could change between the different Ad Types, allowing you to set a lower bid that the main one for the targeted country.

 

Side bar - On the side Bar you'll have a full breakdown of the different traffic layers. Each hold a different insight for our traffic.

App category- The top publisher categories for the selected country. This will actually show you which kind of publisher we have for this country. If you have any relevant offers that could be a good match for the top categories- now's the time to test them!

 

Please note you have the option to see this data for any of the OS since we've found out traffic trend could be different for Android/iOS.

 

Carriers- see the top carrier providers for the selected country. For mobile web campaigns this will help you understand the potential volume for your carrier targeted campaigns:

 

Connection Type- The selected country's traffic breakdown by Connection type (WiFi/ Cellular) by percentage:

 

Device- See the available traffic for device manufactures (seperated between iOS/Android):

Ad Type- Selected country's breakdown by Ad types. Ad types are our placements groups allowing you to understand an additional traffic layer, read more about targeting accordingly here: https://support.startapp.com/hc/en-us/articles/218493957-Targeting-By-Ad-Type-

 

 

That's all! 

Thanks for taking your campaigns around the globe with us!

Happy advertising!

StartApp's Advertising Team.

 

 

 

 

 

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