A macro is a component you can add to a link/tracking URL. It is used as a key that represents a command or an action.
Using macros enables you to collect more data in your tracker about the clicks your campaign generates, based on your interests.
For example: mobile carrier, Source ID, creative, etc...
How will it help you to optimize?
Using macros is highly recommended. Accurate and specific data is the basis for efficient optimization, as macros provide you with more details on your campaign's traffic.
Using these simple keys will allow you to gather data and then target your campaign to the specific traffic you found more relevant or beneficial.
What does a macro look like?
We've made our macros simple and clear, so the macro name reveals its actual use, meaning what data you will receive by applying it on your tracking URL.
Please see our tracking macros list here.
For example: by adding our Application ID macro, which is: startapp_app_id
you will receive the application number in our platform, from where your campaign's click was generated.
How can you apply it to your campaigns?
Let's examine a tracking URL that correctly uses macros:
First, written in black, is the domain and the basic address of the link. This part is provided by your tracking company.
Please note that this advertiser was provided the placeholder "aff_sub" by his tracking company.
Second, in green , is our click ID placeholder, which will later enable you to attribute an install to a click that came from the ad you promoted on our platform.
If you would like to read more regarding our click ID placeholder, and learn how to implement our postback, please click here.
Third, in purple, are 2 macros the advertiser added. Be sure to separate each macro with an "&" sign:
- The campaign ID, which will later appear as your campaign's number on our platform
- The publishing app ID, which will later appear as the app's number on our platform
* Please do not use parentheses or brackets, as our system does not support these symbols.