The targeting section consists of 5 different tabs. Each tab contains different targeting options for you to choose.
Start by selecting the country that is relevant to your campaign. You can also select a city or states as well as a specific carrier.
You have the possibility to chose the relevant connection type, OS version, device type, devices and manufacturers as well as device language.
You can optimize your campaign within this tab. You can optimize per publihserID or appID. In order for you to optimize this way, you need to add our macros into your tracking URL. You can also optimize per publisher categories, and target kids apps if your campaign is designed for kids.
In this section, you have the possibility to target specific audiences:
- App presence: target your campaign only to users who already have specific apps installed on their devices;
- Gender targeting: target your campaign only to female or male;
- Advertising ID: Target your campaign only to users who provide their Advertising ID.
Note that this type of targeting may narrow your campaign's traffic potential.
You have the possibility in the Ad Types tab to run your campaign on either all ad types, or on specific ones. More details here.