Campaign drill down allows you to extract data for one campaign at a time.The report is based on the cleaned data of the campaign.
Step 1: select the campaign you would like to view data for
Step 2: select the date range you would like to view data for
Step 3: choose the group of data you would like to view data for
You can group two levels of data.
You can filter by date, country, carrier, connection type, device type, creative, publisher, application or ad type.
You can filter by country, carrier, connection type, device type, creative, publisher or application.
Step 4: choose how to see the data
You can chose how to see the top 5000 values bases or impressions, clicks, conversions or spend.
For last, click apply on the right side of the screen. You can also download the full report.
Now you can optimize and increase your ROI based on the report you created.
Measurement metrics showing in the report
CTR (Click Through Rate): shows percentage of clicks per impressions
CR (Conversion Rate): shows percentage of conversions per clicks
CPA (Cost Per Action): shows percentage spend amount per publisher/Application ID
Campaigns with no traffic will not appear in the report