Targeting By Ad Type

Our platform allows you to choose the ad types (ad placements) your ads will be shown on. Targeting your campaign to specific ad types can help you optimize your campaign and pay the right price per placement. This targeting is available in your campaign targeting setting under the ad types tab.

 

Full Page

Your ad will be presented by itself on a full screen. Available creatives for this ad type are Enriched Ads and Interstitials (of all sizes). This ad type is available for both Android and iOS. 

 

App Wall

Your ad will be presented on an offer wall (100% non-incentivized) together with other ads. Although your ad will be shown along with others, this ad type may bring high quality users, who initially intended to click on your specific ad. Available creatives for this ad type are Enriched Ads and Interstitials (of all sizes)This ad type is available for Android only. 

 Small Banner

Your ad will be presented as a banner on the publisher app's native screen. It will be presented at the top of the page, or at the bottom.

Available creatives for this ad type are Enriched Ads and Banners in the following sizes: 320x50, 728x90, 468x60, 300x50, 480x32 and 1200x627. This ad type is available for both Android and iOS.

 Large Banner

Your ad will be presented on as a large banner, taking most of the screen. This Ad Type is mainly relevant for our mobile web traffic source. Available creative for this ad type is Banner of the following size only: 300x250. This ad type is available for Android and iOS. 

 

Note

Once you choose the ad types, you can only upload the creatives that are relevant to these ad types.

 

 

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