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Targeting By Ad Type

Our platform allows you to choose the ad types (ad placements) your ads will be shown on.  Targeting your campaign to specific ad types can help you optimize your campaign and pay the right price per placement.  

These are the different ad types available:

Full Page

Your ad will be presented by itself on a full screen.
Available creatives for this ad type are Enriched Ads and Interstitials (of all sizes)
This ad type is available for both Android and iOS. 

 

 

App Wall:

Your ad will be presented on an offer wall (100% non-incentivized) together with other ads.
Although your ad will be shown along with others, this ad type may bring high quality users, who initially intended to click on your specific ad.

Available creatives for this ad type are Interstitial and Enriched Ad.

This ad type is available for Android only. 

 

Small Banner:

Your ad will be presented as a banner on the publisher app's native screen. It will be presented at the top of the page, or at the bottom.

Available creatives for this ad type are Enriched Ads and Banners in the following sizes: 320x50, 728x90, 468x60, 300x50, 480x32.

This ad type is available for both Android and iOS.

 Large Banner:

Your ad will be presented on as a large banner, taking most of the screen. This Ad Type is mainly relevant for our mobile web traffic source.

Available creative for this ad type is Banner of the following size only: 300x250.

This ad type is available for Android only. 

 

NOTE: Once you choose one or more ad types, you can only upload the creatives that are relevant for these ad types.

For example - if you choose to target only Small Banner Ad type, you will be able to upload Enriched Ads and Banners, but not an Interstitial (which is only relevant for Full Page).

How do I apply targeting by ad type on my campaigns?

On the targeting section of your campaign you can find a tab called Ad Types. New campaigns will automatically be targeted to all Ad Types. To choose a specific ad type, simply select "Target specific Ad Types" and check the ones you would like to target. 

If you want to learn more about our Ad placements, please click here

If you want to learn more about our creatives types and sizes, please click here

 

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