How To Create a New Campaign

 

In order to create a new campaign, click on Add New Campaign

 

You can find this button either in "My Campaigns" on the upper right corner of the screen or on your dashboard: 

 

Step 1- Create a campaign

Selecting campaign type:

With StartApp, you can promote mobile apps or mobile content campaigns.

Choose the type of campaign you want to promote and insert the destination URL.

The Destination URL is a direct link to the App store (For App campaign) or direct link to the landing page (For mobile content campaigns).

 The Tracking URL will be added upon creatives upload on Step 5

Once a URL is inserted, a campaign has been created. 

The destination URL is not editable, once it has been added, it cannot be changed in the future.

After adding your campaign's URL, you can choose to upload a screenshot of your campaign's landing page:

Uploading a screenshot of your campaign's landing page can help our approval team review and approve your campaign faster if your landing page is limited to a specific carrier or specific store.

Uploading a campaign

For example, for the StartApp Showcase app on Google, we will insert this URL (from Google):

Step 2- Campaign Info

 

In this step, set the campaign’s start and end date. And day parting.

Please note that all dates and times are GMT, if you choose Dayparting hours, the time refers to the request time not necessarily the impression time.

Find more about campaign information here: https://support.startapp.com/hc/en-us/articles/218577558-Campaign-Information-

 

Step 3- Targeting

In this step, you are able to set the campaign targeting, GEO, Device, Audience etc.

Please read about campaign targeting here:

https://support.startapp.com/hc/en-us/articles/217732888-Setup-the-targeting-of-your-campaign

 

Step 4- Budget & Bids

On the upper left side of this section, you will find the suggested bid bar, the suggested bid is based on your campaign targeting and our traffic.

Set the daily and total campaign’s budget, and select the preferred pricing model – CPC/CPM

https://support.startapp.com/hc/en-us/articles/217736758-Setting-up-the-budget-bid-and-pricing-model-of-your-campaign-

 

Step 5- Creative

 

You can choose any creative according to the ad type targeting you have set on step 3.

https://support.startapp.com/hc/en-us/articles/204644578-Creative-types-and-sizes

Once you’ll upload the creative you will be able to enter the tracking URL

 

You can choose to complete the different steps in any order.

On the bottom right side, you will find these buttons:

Easily choose to publish the campaign you have just created and submit it for our campaign approval team's review, by clicking on "Publish", or click to save the draft you have created, and review it later at your convenience.

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