Optimization Center

StartApp optimization center is the best option for your campaign optimization, it allows you to optimize your campaigns by setting a micro bidding to different sources of the same campaign.

When setting your campaigns as CPC/CPM you can use our optimization center in order to set individual rates to different sources, helping with a smarter budget allocation according to the sources performance.


How to start

1. Access Optimization center: 

By clicking on the Optimize icon on the right side menu


  Or  by clicking on Optimization Center in the portal left menu 

2. Select a campaign :



3. Set the date range :


4. Select dimension:


Choose one of the dimensions to group by:

Publisher - Presents the publisher IDs that sent traffic to your campaign.

Application - Presents the publisher IDs that sent traffic to your campaign.

Country - Presents the countries from which your campaign traffic is from.

Carrier -Present the traffic distribution between different carriers .

Connection - Present the traffic distribution between Wifi and non WIFI .

Device type - Present the traffic distribution between Mobile and tablet .

Creative - Presents the Creative IDs traffic for the campaign.

Ad type - Present the traffic distribution between different ad types IE Banner, Full page Native etc.

 What can you do in the optimization center: 

  • Get an overview of the campaign’s performance including Impressions, Clicks, spend, CPA,CR and CTR including a graph on the top section:
  • mceclip6.png

  • Increase/Decrease the bids for each source .
  • Pause / activate specific source - By clicking on the Green/Red circle on the left side:


  • View the CPA goal (as set in the campaign) and compare to actual CPA, (learn more about CPA Goal).
  • The CPA color is determined by the difference between the CPA and CPA goal , it can be customized by clicking on the Customize range option:


  • Use the column view for customized report view:
  • mceclip5.png

Use case:

Below is an example campaign ,initial bid set for this campaign was $0.029:


When should you increase the bid:

  • Sources that have a high amount of conversions.
  • Sources that show high CR%.
  • CPA goal is higher then actual CPA.

When should you decrease the bid:

  • Sources with low or no conversions.
  • Sources that low CR%.
  • Actual CPA is higher then CPA Goal.





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