The Custom reports is where you can analyze and track the performance of your apps by ad types\ Date\Country.
You can filter and view according to the different performance measurements. The selected filters will be applied to all the statistics viewed on this page and can be changed at any time.
You can select the desired time frame you want to view the data by. The default view is last 7 days. By choosing different time frames, you can compare your account's performance over time.
How to create the report
Step 1: Choose the date range of your report
Step 2: Choose the measure for which the report will be filtered by: Apps, Country, Ad type, Ad Tag.
Step 3: Choose the measure for which the data will be grouped by
For example, to view your performance by Ad type and country, choose group by ad type, and Country and press the Apply button on the right:
Grouping by Ad type presents the data per ad type, you can learn which ad type perform the best for your account, by adding additional measure to’ group by ‘(In the case above it is country), you will be able to view the data segmented for relevant insights.
Analyze your performance using the custom report
By using the custom report, you are able to learn which of your ad types perform the best in a specific county, or app, and allow you to better monetize your app.
For example, the report below presents the data for all apps, filtered in the United States only, and grouped by Ad type.
You can see that Splash ad shows the highest eCPM and CTR, this means, that traffic should be derived to this ad type in specific:
Save the reports
Set the report configuration by setting the filters and press on the Save button on the right:
You can add an e-mail and mark “Send report by E-mail” check box, and the reports will be sent to your E-mail automatically at chosen time interval (Daily, weekly, monthly).
Each time you enter the Custom Reports, you will be able to load the report with all the predefined settings:
Export the report
In order to export the report, press the Export button on the right: